TYPES OF INFORMATION THAT MAY BE COLLECTED
The following are the types of information the Company may collect:
Information You Provide To The Company in the course of using the Website, the Company may ask you to provide the Company with certain information, including contact information, such as your email address.
Website Usage Information
The Company may receive and store certain types of internet usage information whenever you visit the Website, such as your click-stream data and your IP address. See "IP Addresses and Click Stream Data" section below.
When you open emails from the Company, the Company may receive a confirmation notifying the Company that you opened the email, if your computer supports such capabilities. The Company also may keep track of what emails the Company sends you and what emails you may be receiving from the Company‚'s subsidiaries and affiliates. Additionally, the Company keeps a record of what communications you have opted to receive or not to receive.
HOW INFORMATION MAY BE COLLECTED
The Company may collect information from you in several different areas on the Website, including but not limited to those described below:
You may be asked to complete an online registration form and provide personally identifiable information; you may also be asked to choose a user ID and password in order to take advantage of certain features the Website may choose to offer. Your decision to register is voluntary and you will have the opportunity to decide whether or not to disclose information to the Company.
Web Beacons and Other Tracking Technology.
The Website may use a variety of technical methods for tracking purposes, including Web beacons. Web beacons are small pieces of data that are embedded in images on the pages of web sites. We also use these technical methods to analyze the traffic patterns on the Website, such as the frequency with which the Company users visit various parts of the Website. These technical methods may involve the transmission of information either directly to the Company or to another party authorized by the Company to collect information on the Company behalf. The Company also uses these technical methods in HTML e-mails that the Company sends the Company's guests to determine whether the Company‚'s guests have opened those e-mails and/or clicked on links in those e-mails. The information from use of these technical methods may be collected in a form that is personally identifiable.
IP Addresses and Click-Stream Data.
The Company may collect IP addresses and/or click-stream data. An IP address is a number associated with the service through which you access the Internet, like your ISP (Internet service provider), your company, or your university. Standing alone, your IP address is not personally identifiable. At times, the Company also uses IP addresses for purposes of system administration and to report aggregate information, for example regarding the frequency with which the Company guests visit various parts of the Website. The Company may combine this information with personally identifiable information the Company obtain from you directly on the Website.
Click-stream data is information collected by the Company computers when you request pages from the Website. Click-stream data may include such information as the page served, the time, the source of the request, the type of browser making the request, the preceding page view and other such non-personal information. When analyzed, this data helps the Company analyze how visitors arrive at the Website, what type of content is most popular, what type of visitors in the aggregate are interested in particular kinds of content and advertising, and the like.
Surveys / Questionnaires / Contests.
The Company may request information from users on the Website via surveys, questionnaires or contests. Participation in these surveys or contests is completely voluntary. You are not required to participate or disclose any information for a survey or contest. In cases where the Company use a third party to conduct these surveys and contests, the third party may not use your personally identifiable information for any secondary purpose.
HOW THE COMPANY USES THE INFORMATION COLLECTED
The Company owns the information collected on or through the Website. As applicable, the information you provide to the Company may be used to: contact you about the Website or the Company or its subsidiaries and affiliates; contact you relating to your registration status; monitor or improve the use of the Website; customize the content you see; and monitor compliance with the Company's terms and conditions of use of the Website.
Your information will not be used for third party marketing or commercial purposes, other than as set forth herein.
WITH WHOM THE INFORMATION MAY BE SHARED
At times, the Company may share your personal information with the Company's agents, vendors, or other entities or individuals that perform functions on the Company behalf. Examples include sending e-mails, analysis of the Website, and analyzing data. These agents or vendors may have access to personally identifiable information needed to perform their functions, but may not use or disclose it for other purposes, like sending you marketing offers about their products.
LINKS TO OTHER WEBSITES
The Website incorporates reasonable safeguards to protect the security, integrity, completeness, accuracy and privacy of the personal information that the Company may collect and the Company has put into place reasonable precautions to protect such information from loss, misuse and alteration. Your personally identifiable information is transferred to the Company computers utilizing encryption software. Only those employees who need access to your information in order to do their jobs are allowed access. The Company's security policies are reviewed periodically and revised as required.
The Website is a general audience website. On the Website, the Company does not knowingly collect any personal information from children under the age of thirteen.
LBN Corporate Office
1030 Doris Road
Auburn Hills, MI, 48326
Please also visit the Company's Terms
of Use which explain other terms governing the use of the Website.